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Bruce Said:Are there any hard statistics/industry studies supporting the use of testimonials/case studies as sales tools?
We Answered:I have no hard stats, but from my experience, a customer will spend more time on a case study than reading an ad, unless your ad has a coupon.
A coupon will be more effective than traditional advertising in engaging your customers.
You will get less activity from case studies but the case study will bring stronger clients/customers who remember you and will advertise you by word of mouth.
This is my experience from using marketing techniques in my different businesses.
I believe a mixture of regular ads, coupon ads, case studies and testimonials are necessary to reach the maximum audience.
Wishing you success and thanks for your input on my question.