Vernon Said:

hotel reservation case study?

We Answered:

I could help you if you ask more specifically....

Hazel Said:

how to answer a case study on primula parkroyal hotel:positioning and managing for turnaround?

We Answered:

Primula Parkroyal, a beach resort-***-business hotel in Malaysia, was drawing up its marketing plan for 1998. To be considered in this marketing plan, was how the hotel should be positioned, so that it can uniquely differentiate itself in the long term, compared to its competitors in Terengganu State. The overall objective, after the management take-over exercise in March 1996, was to regain its image as a premier quality hotel in the eastern coastal state. To achieve this objective, it had to decide on what marketing goals and objectives to set for 1998, and what customer segments to target. Having a new management reputed to be good at turning around hotels was one advantage it had. Other favourable factors included its strategic location, a good property and as a potentially attractive tourist destination. However, management had to face the following challenges: changing the work culture, training to improve the quality of the services delivered, optimising room revenues and cutting operational costs.




Here goes the reference document.
Aliah Hanim M. Salleh & Jochen Wirtz. 2000. "Case 18: Primula Parkroyal Hotel - Positioning and Managing for Turnaround". In Quelch, J.A., Leong, S.M., Ang, S.H. & Tan, C.T., Strategic Marketing Cases for 21st Century Asia, Singapore: Prentice-Hall, 374-387.

Maureen Said:

where do i find case study on hotel management system in management information system?

We Answered:

Go to this site.

Alice Said:

Case Studies, Quality Service (hotel management)?

We Answered:

Like one free night!
If you want to sign up for expedia.co.uk ( new customers only)
Off your trip you can save 20E thats $30 if you e-mail me and I can send you the code free. You can use this code for one night hotel or your whole trip.
beverlyjean2009@gmail.com

Armando Said:

Can you help me on my customer behavior case study?

We Answered:

ha-ha! is that an art of cramming huh? anyway, I suggest you should do your case study earlier and submit it on time! what the f!#@!! just kidding!

Manuel Said:

ritz carlton hotel....case study?

We Answered:

Lol your question dam chim. I can only answer very simply. Its successful cause of its prime location,no negative things has been reported about it,and when people think of 'ritz-carlton' they think high class,expensive,clean.