Natalie Said:

Marketing problem.....Urgent ! Can somebody help me please?

We Answered:

You can segment a market based on demographics, geographics, psycographics and behavioristics. Demographics is the most practical, and the most common done by people who don't want to dig deeper (managers who think they know marketing). Demo includes age, income, job, sex, kids?, stuff like that. Geo is simply dividing the group based on location, such as cities vs suburbs, location proximity to business. Behaivor is based on their BUYING behavior (not actual behavior). Do they buy once a year, once a week, bulk or one at a time, straight from manufacture or from store. Psycographics is the most powerful one to use because it can trigger emotional responses better. Examples are beliefs, lifestyles, political views, etc. The crafty crafsman and jack of all trades would be would be a segment that was determined by this (lifestyles). The couple would be based mostly on demographics (income). Segmenting is just splitting up a group into as many different types of categories as possible, determining their profitablility, and then you have your target market
(assuming it is profitable enough). Like if I was a painter, I could break my market into many different groups (if people say their market is people who need stuff painted, well, they are not too bright). I could target the rich with expensive techniques, or the poor with quick cheap results. I could target the old with traditional techniques, or the young couples with trendy ideas- these were demos. I could target people who live in a certain section of town- geo. I could target homeowners who paint once every couple of years or lanlords who have multiple units and need painters all the time- behavior. I could target people who must have everything nice all the time, want murals on the kids rooms to make them happy, don;t have time to paint themselves, or are really confused when it comes to [painting- psyco. If this was helpful please reply with a testimonial or better yet go to myspace.com/creativecapitalads and put something on there about what a marketing genius I am :) Thanks!!

Judy Said:

How to choose between two professions when you have equally good talent at both, dont know inner voice?!?

We Answered:

Well, I don't think you should quit a good job in this climate.

But i don't think you should give up on a dream either. How about this: You have had years of study so you would not need that except for a few refreher voice lessons, right? How about taking lessons after work or getting in touch with local bands. Start by asking to be a back up singer. Always learn songs well enough so you can be lead if main is sick. Or if you hear of a band being put together.
Or do some recording on your own.

I guess I'm saying work on both.

Cory Said:

Can someone please help me translate my Spanish paper?

We Answered:

hmm.. im not going to take the time to actually translate it for you, but the for sure slacker way out would be to enter it into Google Translate.. It helps and does it right. (: