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Marketing Study Case

Dwayne Said:

How should a student studying in MSc in Marketing analyze case studies?

We Answered:

There are many methods, but here's a popular one. If there are questions at the end of the case, just answer the questions and you'd be fine. If not, follow this framework:

1. Situation analysis
2. Identification of decision problem(s)
3. Definition of objective(s)
4. Identification of alternative strategies/ tactics
5. Definition of evaluation parameters
6. Evaluation of alternatives
7. Decision
8. Implementation issues and plan
9. Likely contingencies (based on situation analysis) and contingency plan

Step 1 & 2 goes side by side, and would involve SWOT and PEST analysis.

I hope that helps.

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